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People view hurricanes with names such as Alexandra and Kate as less dangerous than hurricanes called, say, Alexander and Danny, reports a team led by business graduate student Kiju Jung and psychologist Sharon Shavitt, both of the University of Illinois at Urbana-Champaign. As a result, those in the path of an oncoming “female” hurricane are less likely to evacuate or take other precautions (!), upping the storm’s death toll, the researchers conclude June 2 in the Proceedings of the National Academy of Sciences. (1)

Think of safety. And you will meet death.

Think of death. And safety will be yours.

Believe something is safe. And you will meet its worst face.

We love life! We think it is good! We are happy to be alive! We feel safe when we are healthy!

We… Oups!