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Facebook is facing criticism after it emerged it had conducted a psychology experiment on nearly 700,000 users without their knowledge. The test saw Facebook “manipulate” news feeds to control which emotional expressions the users were exposed to. The research was done in collaboration with two US universities to gauge if “exposure to emotions led people to change their own posting behaviours”. (1)

We are everyday manipulated by things we believe are here to make our life easier.
We are every day used by the Internet instead of using it. The slave has become the master.

But technology is here just to facilitate.
We are the tool handlers.
Not the tools.
We are the subjects.
Not the objects.

Your power is only a click away.
(Don’t) Use it wisely…

Stop using things, if you do not want to be used…
Stop needing things, if you do not want to turn into one…

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